Alan Macallister – Web Design, SEO & Conversion Optimisation

Alan (or Mac) is the prinicpal web designer at Tartan.

After a degree in that less well known combination of Design, Engineering, Computer Science, Business, Maths, and Psychology, Alan was at a loss with what to do.

While waiting for the internet to be invented he began designing and selling kitchens before moving into residential property development, his achievements including building a house single handedly.

The instant that the web was born, Alan got stuck straight into combining his love of direct sales with his by now latent geeky computer skills and quickly moved into the highly competitive areas of On-line Dating, Internet Marketing and Affiliate Marketing.

Early on, Alan noticed there was a new field opening up within the commercial web – something that bizarrely combined Design, Engineering, Computer Science, Business, Maths and Psychology.

Finally there was a perfect match for Alan’s degree – Conversion Rate Optimisation.

Absolute pure luck – but, as they say the rest is history.

His skillsets include:

  • Conversion Optimisation
  • Web Copywriting
  • Search Engine Optimisation
  • Reputation Management


He likes:

  • Strong coffee
  • Clients who pay early
  • Giselle from Enchanted
  • Building things